“After the successful opening at our Edwards Irvine Spectrum theatre in Southern California, we are excited about the opportunity to bring more ScreenX theatres to New York and San Francisco,” said Ken Thewes, CMO at Regal. It will be quite a visceral, stunning experience,” said Brandon Choi, CEO of CJ 4DPLEX America. It is an exciting time as we launch two simultaneous openings with ‘The Nun’ being the first Hollywood horror film to be screened in the format. Cineworld and Regal have been excellent partners that have shown us great support and understand our vision to push the limits of what is possible inside of a movie theatre auditorium. “We have seen a great expansion of our 4DX cinema technology, and are beyond thrilled to see ScreenX following in its path. Worldwide the number of ScreenX theatres has increased exponentially, with auditoriums opening in Western Europe for the first time and with additional locations to launch across China, Japan, Korea, Southeast Asia, France, Turkey and the Middle East by the end of 2018. The latest ScreenX openings bring the total global footprint to 154, in 12 countries. Both theatres are part of the previously announced major expansion plan with the Cineworld Group and its subsidiaries, which include Regal, to bring 100 ScreenX screens locations to the U.S. The new ScreenX installations will be located at Regal Union Square Stadium 14 in New York City and Regal Hacienda Crossings Stadium 20 in San Francisco. With these openings, ScreenX is to expand its domestic presence to seven locations. The launch will mark the first theatres in each of these cities to feature ScreenX, the premium, panoramic, 270-degree cinema environment that projects films on three walls of the auditorium. will open in New York City and San Francisco on Thursday, September 6. Pyramid is one of the largest, most innovative, privately-held shopping center developers in North America.CJ 4DPLEX and Regal announced today that the latest ScreenX locations in the U.S. The reinvestments of over $20M in the Pyramid theatres are part Regal’s strategy to commit $1.0 billion over 5 years to build new cinemas and renovate existing ones, to ensure that Regal is ‘The Best Place to Watch a Movie!’ Developed in South Korea by the CJ conglomerate, a leader in the Asian entertainment industry, this amazing, new experience was warmly adopted by the big Hollywood Studios. 4DX Cinema Experience: 4DX’s immersive cinematic experience presents the future of the movie industry 4DX is widely considered to be the biggest innovation in cinematic technology to date. All-new seating in all of the auditoriums, including a VIP section with luxury recliners.Fly to the farthest reaches of space or explore the depths of the ocean with this incredible technology, and experience the thrill of the movies like never before. This immersive format takes traditional moviegoing a step further, by surrounding the audience with a 270-degree panoramic visual and putting them in the center of the action. ScreenX Cinema Experience: Regal is changing the entertainment landscape with ScreenX: a revolutionary, multi-projection theatre experience that extends the screen to the auditorium walls.The result is one of the most immersive cinema formats in the industry, drawing fans into the action on the big screen. 4DX Cinema Experience: 4DX enhances the on-screen visuals of action-packed blockbusters using special effects including motion-synchronized seats, wind, fog, rain, lightning, snow, bubble, vibration and scents.Addition of café/coffee shop by Lavazza.Complete revamp and renovation of lobby and auditoriums.Regal’s renovations to the following Pyramid centers will include: That’s why we are excited to advance our long-standing partnership with Regal, as they further their commitment to Pyramid and the enhancement of the viewer experience of today’s movie goers.” “Regal shares our vision and commitment to the endless pursuit of what’s next, adapting and evolving with today’s changing consumer preferences. “Pyramid has always been innovative in incorporating entertainment for immersive guest experiences in the ongoing development of our portfolio of shopping, dining and entertainment destinations,” said Stephen Congel, chief executive officer, Pyramid. To deliver on this promise, Regal has invested in top technology, including 4DX and ScreenX, the best cinema design and service, all to ensure that our customers enjoy the ultimate cinema experience.” “Like Pyramid, Regal is motivated to create the best movie going experience for our guests from the moment they walk through the door. “The entertainment industry is progressing further into the future, driven by cutting-edge technology and creativity,” said Todd Boruff, Senior Vice President of Real Estate for Regal.
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